Executive Summary:
Microsoft Live Mesh is the latest piece in Microsoft’s Software Plus Services (S+S) strategy. Find out how Live Mesh fits Microsoft’s big picture. |
Microsoft is like a complex jigsaw puzzle for grownups—
but the kids tossed in a few random pieces
from their puzzles. Think about Microsoft’s overall
product strategy: Some offerings lock together
seamlessly so that you can see how the finished
picture should look. The management strategy
anchored by the System Center products is a good example. Other
pieces appear to fit but really don’t. MSN comes to my mind. And
still others look wrong, but end up being exactly what you need to
complete the tricky section that looks like it will be a cloud.
As a possible candidate for that last category, I’ve been contemplating
some edge pieces that are forming a view of Microsoft’s Software
Plus Services (S+S) strategy. I just picked up a piece, Microsoft
Live Mesh, that appears to be a corner—but then again, maybe it’s
only part of the kids’ Mickey Mouse puzzle.
Live Mesh is currently in its earliest stages of pre-beta development
and available only through a private technical preview. So it’s
premature to speculate about the product’s eventual significance.
Nevertheless, after playing with Live Mesh, I found that it is already
surprisingly useful, even with its still-limited feature set. Most
intriguing, though, is the sense that Live Mesh hints at how S+S could
actually provide practical solutions and become enmeshed with IT.
(For details on what Live Mesh is, see Paul Thurrott’s “Microsoft Live
Mesh,” page 10.) Examining the Microsoft puzzle, I’m trying to see
how Live Mesh fits—or doesn’t fit—the company’s big picture.
Beyond OSs and Applications
Microsoft insists that it is a “platform” company. This insistence signals
that the company offers more than discrete software products; it also
combines these products to produce end-to-end solutions. Examples
include business intelligence (BI) and unified communications (UC).
But the platform message also conveys a more far-reaching strategic
direction. Microsoft is setting the stage to go beyond selling OSs and
applications and to evolve its business model toward enabling Webbased
revenue opportunities: Take Microsoft’s push to be an advertising
“platform” à la Google, for example.
Live Mesh is a further, and potentially more significant, example
of Microsoft’s platform strategy. According to Jeff Hansen, general
manager, Live Services Marketing, “Live Mesh is a S+S platform
that enlivens devices by making them aware of each other over the
Internet. Not surprisingly since Microsoft at its core is a platform
company and the Live Mesh group resides in the platform organization,
the solution they came up with is a platform. The best analogy
to think about is Windows.”
Windows is indeed a good analogy. And although it would be
blasphemy for anyone at Microsoft to admit the idea, Live Mesh
(or something like it) could end up following the same route from
consumer to enterprise as Windows, and even (gasp!) replacing Windows
some day. Jeff noted the future importance of Live Mesh: “The
Live Mesh group is part of our Live Platform Services group, which
built the platform technologies for all Live offerings and beyond. So
for some of those technologies, Live Mesh represents the next generation.
All of that is part of our emergent services platform strategy.”
At this early stage, Live Mesh is positioned as a consumer play,
and Microsoft is engaging developers to create Live Mesh applications
that will entice customers when the product is released. But
business IT is definitely on the radar. Jeff said, “Over time there’ll
be relevance to IT and business scenarios. In fact, the team built
the platform from day one thinking about unique needs (such as
provisioning) for the enterprise IT department. They even thought
through allowing an organization to have the mesh cloud, or a portion
of the mesh cloud, reside on their own servers on premise. So
[Microsoft] built the platform to accommodate those scenarios. We
don’t have those scenarios out today.”
Should You Care?
In 2000, I attended a Bill Gates briefing on a new Microsoft vision.
This radical paradigm foresaw technology that would follow you
seamlessly from your job to your car to your doctor’s office to your
bank—everywhere. This vision was called .NET. Excitement about
.NET became so pervasive that everything at Microsoft got .NET
appended to it. People even joked that Microsoft’s restrooms were
labeled “Women.NET” and “Men.NET.” But .NET got scaled back as
the company realized its ambitions outreached its abilities.
Microsoft history is replete with exciting ideas that never materialized.
For now, though, it looks like the .NET vision has risen again,
and this time technology has advanced enough to make it feasible.
Live Mesh might just be the piece that will eventually complete the
.NET picture.
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